Use internal pages to tell me about specific services or products you offer. When you're telling me make sure to focus on me not you - I'm interested in what I can get, not who you are. These pages should be used to describe the majority of your business and will make up most of your site.
If I’m interested in your amazing services or products, tell me how my life will be improved by them. Tell me specifically what I can achieve when I have them. Will I feel better about myself? What is it about them that make them better than anyone else?
Describe to me what your product or service offers, describing what it is that I need to know. Make sure to mention your services in the copy so I know I’m in the right place.
What matters most to me?
List the services you’re offering me
List the benefits of your services
List the features of the product I’ll buy
Give me links to related service pages of your site
Make it easy for me - keep the bullets simple
I want to scan bullets – keep to the point
Make sure I can see keywords in this list
"Keep testimonials short, directly related to the page content and always attributable to someone."
- John Doe
Give me a reason and a way to get in touch
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